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Commercial strategy
and consultancy

We bring experience, knowledge and insight designed to elevate and enhance every element of the visitor journey. Combining operational insight, commercial thinking and a pragmatic, practical approach enables us to help you deliver more memorable moments, smoother experiences and stronger revenue performance.

End-to-end operational planning

Every engagement is custom built to your requirements, from pre-event planning and guidance right through full live delivery.

Focused on your goals

Designed to build upon your existing revenue goals while simultaneously identifying and optimising efficiencies.

Built on strong foundations

Guidance based on over 30 years' combined industry experience and quantifiable results.

Our unrivalled experience focused on your goals

Our consultancy services help clients turn untapped potential into stronger commercial performance; bringing together brand thinking, operational know-how and financial focus to grow revenue, sharpen margins and make more of the audiences you already have. At the same time, we create the systems, structure and strategy needed to support sustainable growth and future opportunity.

Experience-based advice

With brand, IP and long-term vision at the core, we provide expert operational consultancy designed to support events and attractions from concept through to delivery. Our focus is on supporting the delivery of compelling, high-quality experiences that resonate with audiences and generate lasting value.

  • 30 years' combined experience
  • Industry understanding
  • Goal-led advice & support
  • Optimisation focused

Operational planning & delivery

Drawing on proven experience delivering high-calibre, large-scale events across the UK and internationally, we work hands-on to streamline operations, anticipate and resolve complexity, and manage real-time challenges. This allows you to stay focused on the bigger picture – and on what comes next.

  • Constructive guidance & planning
  • Anticipate & resolve challenges
  • Optimise customer experience
  • Smooth on-site delivery

Unlocking revenue

We identify and develop additional revenue streams that strengthen commercial performance without compromising the audience experience. From partnerships and premium propositions to on-site and ancillary income, our approach ensures revenue generation enhances – rather than detracts from – the overall experience.

  • Identify opportunities
  • Customise & plan
  • Reduce staff costs
  • Develop revenue streams

BY THE NUMBERS

Letting the figures tell the story for us

2.5m

Happy guests

4.7

Average fever rating

25

Individual attractions and experiences managed

30

Years' combined experience

How we work with our partners

01

Discovery

We immerse ourselves in your event, the audience, and the commercial context — then map the opportunity

02

Strategy

A bespoke commercial framework and operational plan, built alongside your creative, production and retail partners

03

Delivery

Our team installs, integrates and operates — working with your onsite teams to ensure optimised delivery

04

Optimise

Live data, weekly reviews and iterative refinement to compound revenue through the run

"Hawthorn & Kent brought clarity, rigour and a commercial edge to the delivery. The outcome set a benchmark for what we'll expect going forward."

James Cassidy

President – FKP Scorpio Entertainment Ltd