Capturing the Moment: The Power of Photography for Events & Attractions

In the modern world, technology is woven into our daily lives with mobile phones offering high-powered search engines, elevated communication platforms and advanced photographic capacities. We all know the saying “receipts or it didn’t happen”, and what better receipt than a photograph, which offers tangible proof of an adventure as well as a way to share stories and validate experiences. As a result, it has become all too common to experience life through a phone screen - which can detract from the joy and customer interaction the industry works so hard to create for its visitors. 

Finding ways for customers to capture shareable memories without stepping out of the moment can be challenging for venues, and this is where photo systems can play an important role. By ensuring visitors can enjoy their experience secure in the knowledge that professional quality images will be captured for them in both physical and digital terms, events, attractions and venues are able to deliver an outstanding customer experience and journey, keeping guests in the moment and ‘in world’.

“all too common to experience life through a phone screen”

Finding innovative ways to capture memories is particularly challenging for the immersive sector, and clever approaches such as integrating photo systems into the creative design concept and seamlessly add to the event, allow visitors to revel in the experience without distraction.

Be it a ride cam capturing exhilaration, a scare cam capturing surprise or a static cam capturing the joy of children (and adults!) meeting their favorite characters, photo systems like GoPhoto offer options in all shapes and sizes, with a solution suited to every activity and location. Venues like the A’Dam Tower utilise the latest technology to capture a unique viewpoint, while immersive experiences such as Jurassic World: The Exhibition may choose to deploy an alternative solution designed to allow customers to take a photo with a suite of their favourite characters. 

The best photo systems offer events and venues the opportunity to deliver paid photo opportunities which drive additional event revenue at the same time as elevating the customer journey, and which integrate seamlessly with the wider experience. Branded shareable digital images lend themselves well to organic online social marketing, with customised e-commerce platforms offering after-event upsell opportunities, generating income days or even weeks after the customer has visited the event. 

Long gone are the days of draft prints or customers having to look through reams of printed images at staff-heavy order desks. Instead, fully integrated order stations are customer-intuitive and allow for a quick and easy purchasing journey, with tailored upsells built in. 

“Fully integrated order stations are customer-intuitive”

Market leaders such as GoPhoto also provide events and venues with a powerhouse of data, enabling marketing and operations teams to target adverts, tailor product offerings and specials and really get to know their customer base. Equipped with top tier technology well suited to high-footfall areas, photo systems can also be deployed as clever ways to extend an experience into the queue space, build customer excitement and drive that ever-important commercial revenue.

The typical rev-share model is also up for discussion, with many venues and attractions opting for hire or purchase models which empower them to position paid photo opps in ways which work best for them, without a revenue partner requiring input or opinion. These models are incredibly well-suited to permanent venues or events and activations of more than a few weeks, as they offer the client the ability to unlock a significant boost in their commercial revenue. 

At their core, paid photo opportunities are about so much more than just photography. They are about capturing the spirit of the moment and delivering it in a way that guests can treasure forever. They are about enhancing customer journey and complementing and enhancing customer offering. For customers, they offer a rich tapestry of memories that guests can revisit long after they've left the attraction.

Capture the moment. Relive the experience. Share the magic. With GoPhoto, every memory is just a click away.