The top 5 reasons you should enhance your event or venue with a photo opportunity
In today’s visually driven world, incorporating a photo opportunity at your attraction is no longer a luxury—it's a necessity. From enhancing guest experiences to creating lasting memories, photo opportunities offer numerous benefits that can elevate your attraction in more ways than one. Read on to find out why you should consider adding a photo opportunity at your attraction…
Create lasting memories
Attractions and events are all about creating unforgettable experiences, and human nature is to want to capture special moments so they can be revisited and relived many times over. With this in mind, offering a professional and high-quality photo service enables guests to take home a tangible memory of the attraction, which can be cherished for many years, reinforcing positive memories, and encouraging organic sharing and promotion.
From a customer experience perspective, photo opportunities provide entertainment and engagement, allowing guests to interact and have fun. Clever situation of photo opportunities can also provide diversion from queue dwell times. GoPhoto innovative technology means that themed backgrounds consistent with event/venue branding or decor can be used in lieu of the traditional background to offer a dynamic suite of options to customers.
From immersive events who want to be able to include much loved characters or personalities in their customer images to venues who want to offer photos which capture an otherwise awkward photographic angle or event photography providing a professional photo solution to capture a special moment, offering a photo opportunity to customers opens the door to a whole new world.
Generate additional revenue
Photo opportunities offer venues and attractions an attractive additional source of revenue, with photo product offerings ranging from printed photos and branded photo merchandise to including the photo upsell as part of a premium or VIP ticket package.
Digital aftersales are also a great way to bring in revenue that customers might otherwise not spend. Being able to purchase photos online at a later date is a budget-friendly solution, and also encourages after-event sales. Solutions like GoPhoto bring to market efficient ways of seamlessly shooting, sharing, and selling photos, offering attractions and venues access to an additional revenue stream.
Increase brand awareness
Customising photo opportunities with your attraction’s branding can help increase brand awareness. A branded white label website keeps customer’s connected to your brand and maintains consistency. Watermarked photos with your logo or branded photo backdrops are also great ways to generate additional brand exposure.
Boost social media presence
Photos are a powerful tool for increasing your attraction’s visibility. Digital photo purchases are a great route to social sharing on platforms like Instagram and Facebook, generating organic marketing opportunities. This user-generated content (UGC) can significantly enhance your online presence, reaching a broader audience.
Collect valuable data
Modern photo systems can gather data on guest interactions and preferences. This information can be invaluable for future marketing efforts and improving guest experiences at subsequent visits. GoPhoto can open up a whole new world when it comes to knowing your customer base, enabling you to better target your marketing strategy, refine product and event offerings, interpret customer feedback and so much more.
Conclusion
Adding a photo opportunity to your attraction is a win-win situation.
Enhances guest experience
Boosts engagement
Increases brand visibility
Additional revenue stream
So, next time you’re looking into how to enhance your attraction, don’t forget to include a photo opportunity—because every moment deserves to be captured.