PrimEvil

PrimEvil is one of the UK’s leading scare attractions, transforming ROARR!’s daytime world into a night-time dimension of horror, atmosphere and live-action experiences. The team were in need of a way to seamlessly and easily switch between Roarr! and PrimEvil every day during horror season, so we rolled out a second campaign, offering a full second suite of digital backgrounds and custom-designed photo products. For the onsite ops team, this switchover happened at the touch of a button each day, meaning no stress, no additional workload – just a smooth transition between environments. 

We deployed a second static photo opp designed to integrate further into the PrimEvil customer journey, utilising our AI background removal technology and equipped with a range of bespoke PrimEvil digital backgrounds.

GoPhoto’s flexible, high-impact photography solution enabled the venue to maximise efficiency, reduce downtime and deliver a thrilling guest photo moment that matches the energy of the event.