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Capture points including introduction of the magic characters
THE BRIEF
Tasked with delivering a premium guest photography experience that reflected the quality and creativity of one of the world’s most iconic brands, there was only one option for Disney100: The Exhibition, and that was GoPhoto . Drawing on our extensive experience working with globally recognised IP holders, we developed two bespoke photo opportunities, one located in the exhibition foyer and another within the exhibition itself. We deployed our advanced AI background removal technology, enabling guests to immerse themselves in specially created Disney-themed scenes, with the camera inside the experience itself also equipped with our Magic Character functionality, allowing guests to select their favourite Disney character to magically appear alongside them, creating a truly personalised keepsake.
To ensure a seamless visitor experience, the installation was supported by our intuitive self-service ordering kiosks with fully integrated point-of-sale technology, enabling guests to browse and purchase their photographs quickly and easily. The GoPhoto system delivered a smooth, efficient operation for the onsite team while creating a valuable additional revenue stream beyond the exhibition’s traditional retail offering. By combining innovative technology with a carefully considered guest journey, the project enhanced the overall visitor experience and provided Disney fans with a memorable way to celebrate their visit.
OUTCOMES
Capture points including introduction of the magic characters
System downtime
Group sales conversion
Key solutions
Two integrated photo capture points
Virtual magic character deployment
Streamlined end to end purchasing and POS
Operationally streamlined and smooth guest redemption
Hardware
Capture Towers
Self-service order kiosks
Print station with multiple printers