Formula 1 The Exhibition

Following success in Madrid, Toronto and Vienna, The Formula 1 Exhibition’s London event was packed with extensive contributions from F1’s greatest teams and drivers and lifted the curtain on one of sport’s greatest stories. 

Joining the Exhibition to provide full pre-planning operational consultancy services, we worked alongside the team to identify potential savings, curate additional revenue streams, engage staffing teams and to isolate and resolve anticipated challenges, before handing over to their Live Ops Team once the exhibition opened to the public.

We also supplied the full photography setup for the location, including all hardware, software, AI background removal technology, photo products and staff training. With a GoPhoto capture point integrated within the entry queue, guests could all have their photo taken with a range of bespoke F1 backgrounds created by GoPhoto’s in-house creative team.

Within the exhibition itself, we created a second capture point, complete with physical podium set and Jeroboam’s of champagne in true F1 style! Guests were able to enjoy this photo opportunity as a physical activation within the experience itself, and then select from a variety of digital background offerings unique to this immersive photo point.

GoPhoto’s self-service order kiosks were situated within the retail space of the exhibition, offering a smooth and intuitive customer purchasing experience, alongside a streamlined, staff-light delivery and photo redemption.

Delivering an extremely strong revenue stream for this exhibition, the GoPhoto system also delivered valuable data capture, facilitating more targeted marketing and influencing the wider retail offering. We also designed and curated a VIP advance upsell for this exhibition, including unlocked digital images, all of which is easily supported by the GoPhoto ecosystem without any impact on customer journey or staff operations.