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GoPhoto

Believe! The Polar Express Experience

THE BRIEF

Capture on camera the magic of this classic Christmas story brought to life

In our first collaboration with Plus Live – and once again joining forces with Warner Bros. – we delivered a tailored photography solution designed to capture the wonder and excitement at the heart of the experience.

With a setup built to easily and efficiently handle high seasonal footfall, our system gave every guest the chance to step into the world of Polar Express. With two immersive capture points utilising both the real-world sets and our AI background removal technology, our full photo offering allowed guests to capture the magic of their experience as a memorable moment to take home and treasure.

With GoPhoto’s self-service order kiosks onsite, delivering their token easy and intuitive customer purchasing journey and driving conversion rates far higher than average, the system proved its worth and enabled visitors to take home a magical keepsake that preserves the spirit of the show.

 

OUTCOMES

Smooth customer experience and magical memories available to take home

48%

Group sale conversion

24/7

Support received throughout the holiday period

1

Golden tickets stamped

What we delivered on the ground

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Key solutions

Two capture points, utilising real-world sets

High group conversion rates

Consistent guest experience aligned with previous Warner Bros. projects

Hardware

Capture Towers

Standing order kiosks

Print Station with multiple printers