48%
Group sale conversion
THE BRIEF
In our first collaboration with Plus Live – and once again joining forces with Warner Bros. – we delivered a tailored photography solution designed to capture the wonder and excitement at the heart of the experience.
With a setup built to easily and efficiently handle high seasonal footfall, our system gave every guest the chance to step into the world of Polar Express. With two immersive capture points utilising both the real-world sets and our AI background removal technology, our full photo offering allowed guests to capture the magic of their experience as a memorable moment to take home and treasure.
With GoPhoto’s self-service order kiosks onsite, delivering their token easy and intuitive customer purchasing journey and driving conversion rates far higher than average, the system proved its worth and enabled visitors to take home a magical keepsake that preserves the spirit of the show.
OUTCOMES
Group sale conversion
Support received throughout the holiday period
Golden tickets stamped
Key solutions
Two capture points, utilising real-world sets
High group conversion rates
Consistent guest experience aligned with previous Warner Bros. projects
Hardware
Capture Towers
Standing order kiosks
Print Station with multiple printers