Wundrful World of Christmas

With simultaneous launches in both London and Sydney, Wundrful World of Christmas blended cutting-edge AI technology with creative storytelling to deliver a truly personalised and magical visitor experience.

We were brought onboard to provide operational consultancy, advice, guidance and support, from the very early planning stages right through to show close on Christmas Eve. Our strategic, pragmatic approach to operational planning ensures guest flow, staffing protocols, and end-to-end experience is well thought through, with any potential issues identified early in the planning stages, and enabling customer experience to be maximised alongside smooth operational delivery onsite.

Bringing on board a full staffing complement of Duty Management team and theatrical cast, we continued to manage the live ops stage of the experience, empowering onsite teams and offering support and structure as required.

As part of our brief, we identified a strong potential additional revenue stream in the form of guest photo opportunities, and deployed the GoPhoto system across both the London and Sydney venues, with capture points built into each grotto, capturing magical family memories and offering a range of purchasing options, from the event backdrops themselves to custom created, city-specific themed digital backgrounds.

With a unique ticketing requirement – ensuring every family received a complimentary printed photo – we created a seamless system that rewarded guests instantly while still offering engaging upsell opportunities. Visitors could take home their gifted print and then personalise their digital moments further with optional backgrounds and additional purchases, supported by an intuitive, guest-first workflow. 

With strong conversion rates facilitated by the optimised GoPhoto purchasing experience, delivered onsite by self-service order kiosks, the system also brought operational ease and minimal staffing requirement to this busy experience.